The foundation of Concealed
Concealed was born in João Saraiva's one-bedroom apartment's living room in Lisbon with the goal of assembling a fully-remote digital agency.
A fully remote design-led digital agency
As a collective of talented and expert designers and builders, our team help bring ideas to life through digital experiences that grow with your business.
Our story
Concealed began in 2017 at João Saraiva’s living room table, with a simple goal: to build a fully remote team that could live their best lives while creating their best work.
“Although my professional background is mainly in development, I’ve always had a strong passion for design, and for how the two areas can complement each other. Concealed was born from that passion, with the belief that agencies didn't have to choose between quality and reliability. Seven years later, some of our first clients are still with us.”
Meet the team
We're a small but mighty team where every person makes a real impact. From design to development, every member plays a key role in what we create, and we couldn't be prouder of the team we have.
Carina MoreiraFrontend Developer
Daniela NunesUX/UI Designer
Leonardo RodriguesUX/UI Designer
Carlota SilvaUI/UX Designer
Diogo DiasFrontend Developer
Vitória PeresUX/UI Designer
Catarina CoimbraCOO
João RibauFrontend Developer
Francisco LopesLead Developer
João SaraivaFounder & CEO
- 2017
- 2018
Francisco joins Concealed
Although João's dog Zola was the first colleague in Concealed's office, the team was only truly created when Francisco joined as well.
Our first team retreat in Thailand!
Concealed's first team retreat was a full month trip to Thailand, where Francisco and João got to eat amazing food and know some awesome elephants. Zola sat this one out as she isn't the biggest fan of elephants.
2019 Retreat: Sines
With our new team member, the second retreat was in motion. The whole team and Zola came together during a week in Sines to work, eat and drink the local craft beer in a relaxing environment.
- 2020
2020 Retreat: Vilamoura
Despite being stuck at home for most of the year, we still got to come together and enjoy a retreat in Vilamoura. We tested our physiques in a paintball match, sped in a karting race and enjoyed each other's companies.
- 2021
2021 Retreat: Alvor
Our 2021 retreat was filled with amazing views and activities. From working together to conquer an horror escape room to having a superb boat excursion to the beautiful scenery of the Benagil caves, we had a great time together.
- 2022
Our first award!
With Concealed's website, we received an honorable mention in Awwwards.
2022 Retreat: Ponte de Lima
Our team joined together at Ponte de Lima to enjoy dailypool dips, collaborative in-person work and the start of a cooking competition.
Another award!
We're proud to have received an award for Top E-Commerce Development in TechBehemoths annual awards.
2023 Retreat: Rosal, Spain
Our team came together to enjoy collaborative work, an elevated cooking competition, a group workout and a mini hackathon that marked the beginning of our product PDF BFF.
- 2024
2024 Retreat: Marseille, France
Bonjour, France! Our team flew to Marseille to explore new surroundings. There was some paintball involved, and we showed our usual love for the pool while working together.
The release of our first product, Resty!
We released our first product: Resty, an all-in-one platform designed to transform how hospitality businesses manage orders.
Our second product!
Following Resty, we launched PDF BFF: An AI assistant built specifically to help users navigate, summarize and extract insights from complex PDF files.
From 7 to 9 members
Our team continued to grow with the addition of Daniela and Leonardo, two new designers, at the end of 2024.
Awards
Our year couldn't have ended better. We received two more awards for our services in UX/UI Design and Software Development in Techbehemoths annual awards.
- 2025
A third product has been launched
Following Resty and PDF BFF, our team looked for a new challenge. We decided to build a browser extension with the goal of helping agencies create product tours in a few clicks. And so, SaaS Tours was born.
We have hit the double digits!
Our team continues to grow, now with Mariana joining us. We are confident that the team will continue to improve and join efforts to provide high-quality work.
The values that shape Concealed
Clear communication
We speak, write, design, and code with clarity, ensuring that information is always accessible and collaboration stays effortless.
Trust
We trust each other to deliver great work, and we extend that same trust to you. You’re a partner, not just a client.
Empathy
We care deeply about your goals and listen closely to your needs, creating solutions tailored to your real challenges.
Continuous improvement
We’re always learning, experimenting, and refining our process to find better ways to solve problems, and we share what we learn along the way.
Integrity
We let our moral compass guide every decision, staying honest, fair, and committed to our word.
High quality work
We hold ourselves to a high standard. Regardless of the complexity of the challenge, we collaborate to find the most effective solution.
Looking to partner with a team that shares your vision?
Our team builds lasting partnerships rooted in trust, as we believe great results come from great relationships.
Concealed is made of our long lasting partnerships
- 8 years
- 5 years
- 4 years
- 3 years
- 2 years
- 1 year
- Want to be our next long lasting partner? Talk to us!Start your project
Our products
At a Hackathon during our 2024 team retreat, we built PDF BFF: an AI assistant built specifically to help users navigate, summarize, and extract insights from complex PDF files.
Driven by our ambition to build impactful SaaS products, we created Resty: a sleek, all-in-one platform designed to transform how hospitality businesses manage orders, reservations, and customer relationships.
After launching our first two products, our team looked for a new challenge. This curiosity led us to build SaaS Tours, a simple Chrome extension that lets anyone on a team create high-quality, interactive product walkthroughs without a single line of code.
Born from our love for creativity and play, Book Coloring turns any image into a personalized coloring page in seconds, transforming memories, ideas, and imagination into beautiful, ready-to-color art.