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evolution

Taking your poker game to the next level

  • Website
  • CMS
  • API Development
  • Interactive Design
  • UX/UI Design
Evolution Poker homepage hero, "Evolui o teu jogo", with a button to join Evolution

Evolution Poker is a Portuguese poker team that helps students improve their poker game and reach their full potential.

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Services
Backoffice
Back-end Development
Copywriting
Design System
Front-end Development
UX/UI Design
Year
2023-Present
Technologies
Figma
Next.js
Wordpress

“I had the opportunity to work with Concealed on several projects and I was always very satisfied, not just with the final outcome, but with the whole process!“

André CoimbraAndré Coimbra, Founder & Mental Coach

Challenge

Overview

Evolution Poker’s team wanted to revamp their homepage and application form to be more aligned with their social media image. Our team was asked to create an inviting website for applicant students. For this, we started by designing a new eye-catching animation in the Hero section to represent the immediate evolution of the poker team players when users visit the website.

Evolution Poker website before the redesign: the name "Evolution Poker" on a black page
Evolution Poker homepage hero after the redesign, "Evolui o teu jogo"

Elements

Focusing on student applications

Services

We brought some life to the team services, representing them visually as a set of activities in a calendar view.

Testimonials

Current student testimonials were integrated in both video and text to provide prospective applicants with genuine insights into the benefits and rewards of joining the Evolution Poker team.

Popup

To incentivize student applications even further, we created a popup that is shown as the user scrolls the website. We use this as a way to capture the attention of potential students and effectively communicate the opportunity to join Evolution Poker.

Form

A before-and-after style animation was used to showcase how Helio easily applies artistic styles to 3D models.

TEAM

Highlighting the team

The team behind Evolution Poker is the driving force of its success. By introducing the members, their background and their roles, we humanized the design and showcased the team’s expertise.

Evolution Poker team section with staff cards for Soraia Reis, André Coimbra, Ricardo Sousa and João "JPSCP7" Tomás
Evolution Poker team section with staff cards for Soraia Reis, André Coimbra, Ricardo Sousa and João "JPSCP7" Tomás

Concealed offers a high-quality and high-efficiency service that combines creativity with maximum precision.

André CoimbraAndré CoimbraFounder & Mental Coach

founders

Head Coaches

A special visual treatment was given for the most well-known and important members of Evolution Poker: the Head Coaches. Each Head Coach has an ace playing card background, conveying their skill level and ability in the game.

Evolution Poker head coach card for André Coimbra, in front of two other coaches
Evolution Poker head coach card for André Coimbra, in front of two other coaches

biography

A dedicated biography

Including a biography page for the Evolution Poker team members added a personal touch to the website. By showcasing the team members' expertise, roles and contributions, we build trust and credibility with potential applicants. We also included a video preview for an interview with the team member, which further fosters a sense of familiarity for the website visitor.

André Coimbra's biography page: his biggest tournament prize ($211,932), a video, social links and roles

Call-to-action

Capturing new applicants

The new call-to-action features a vibrant and attention-grabbing color block, drawing the user's eye and encouraging action. Accompanying the CTA, we have incorporated a powerful testimonial on the side, strategically placed to inspire users to seize the opportunity and apply to join the team.

Applications section before the redesign: "Candidaturas" with a "Junta-te a nós!" button
Applications section after the redesign, "Candidaturas abertas", next to a student testimonial from Luís Oliveira

FORM

Custom form

While Microsoft Forms provided the essential functionality, it was missing a more tailored and engaging experience that only a custom form design can provide. The branding and design elements are now aligned with the rest of the website.

Application form before the redesign, a generic online form
Application form after the redesign: a multi-step form on the technical information step

mobile

Everything is responsive

We made sure all users get the full, rich experience of the new website. Every element is dynamic and adapts to all screen sizes.

Evolution Poker mobile screens: FAQ, application form, homepage hero, services and a coach profile

Let's build something extraordinary together.

We can help you turn your vision into digital experiences that evolve with your business just like we did with Evolution.

Start a Project
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