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Gleam

Marketing campaigns that drive businesses

  • Website
  • Brand Identity
  • Copywriting
  • Motion Design
  • UX/UI Design
Gleam homepage hero, "Marketing Apps for Business Growth", with app widgets and client logos

Gleam is an all-in-one giveaway software and marketing platform that helps brands grow and generate leads through interactive contests and giveaways.

View live website

Services
Brand Identity
Copywriting
Motion Design
UX/UI Design
Year
2023-2024
Technologies
Figma
Framer
5.0See full review

“We’ve been working with Concealed for a few years now. They’ve allowed us to add top tier front-end skills to our team at a very reasonable price.“

John SherwoodJohn Sherwood, Co-Founder & Former CTO

Challenge

Overview

Gleam approached us with the goal of improving their website to better reflect the innovation of their marketing campaign solutions. Throughout the redesign, we prioritized a clean and fresh look & feel that better aligned with Gleam's objectives and experience as a global business.

Gleam homepage before the redesign, "The Business Growth Platform", with its four apps
Gleam homepage after the redesign, "Marketing Apps for Business Growth"

Homepage

A hero that represents the brand

From the start of our collaboration with Gleam, we focused on creating a hero that truly represents their mission by using animated elements and a clean layout. We also designed the navigation menu to ensure Gleam's diverse content could be accessed intuitively from any point of the website.

Homepage

Bringing Gleam to life through motion

Throughout the redesign, especially the homepage, animations played a central role to highlight Gleam's benefits and key offers in a visually engaging way. Our team used custom motion design to guide visitors' attention and create an interactive experience that reinforces Gleam's identity as a leading platform for marketing campaigns.

Apps

A consistent visual language for Gleam's toolbelt

Viral contests and social giveaways

Using an interactive widget and various assets, from static images to full animations, our team designed this page to highlight how Gleam's contests and social giveaways can help businesses generate leads and grow their audiences.

Instant rewards

Similarly to the previous page, our team used an interactive widget and diverse assets to illustrate how businesses can create coupons that drive growth.

Pop-ups and opt-in forms

By resorting to different assets, such as the step timeline, we visually conveyed to users how Gleam's Pop-ups and Opt-in forms let organizations capture leads more efficiently.

Galleries and social walls

We played with colors and interesting elements throughout this page to create custom engaging animations that showcase Gleam's galleries and social walls.

They’ve done an excellent job rebuilding our public website and now they’re redoing our backend dashboard.

John SherwoodJohn SherwoodFounder & Former CTO

Templates

Flexible and powerful templates

Since one of Gleam's core offers is providing flexible templates for each of their apps, we designed dedicated and organized pages for the templates. The general page allows users to browse and filter the templates efficiently, while the details page provides an in-depth view of all the relevant information.

Gleam template pages: a template gallery and a template detail page
Gleam case study pages: a case study list and a case study article

Pricing

Complex pricing made simple

As Gleam offers diverse tools and services, we designed the pricing page to be as simple as possible. In the details pages, we focused on complete transparency by providing in-depth information.

mobile

Responsive by principle

As with all our projects, our team always prioritizes responsivity. Using Framer's native breakpoints, we ensured every page and component from Gleam's website adapts to every screen, making Gleam's offers enjoyable from any device.

Dashboard

A seamless transition to the dashboard

While redesigning Gleam's website, we maintained a consistent visual language with their dashboard, establishing a familiar and cohesive experience for all users when navigating from one digital space to another.

Gleam dashboard: the competitions list and a gallery of competition templates

Let's build something extraordinary together.

We can help you turn your vision into digital experiences that evolve with your business just like we did with Gleam.

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