A cleaner, clearer website redesign for a mission that truly matters

Oyster Heaven's impact is very real. Operating across seven countries with their own ocean restoration technology, the "Mother Reef", they had the mission, the results and the brand to back it up. What they didn't have was a website that showcased it accordingly.

The existing website was dense with information, inconsistent across pages and offered no clear path for visitors to understand what Oyster Heaven does or how to support it. And, for an organization asking people to invest in a transformation happening underwater, this gap mattered.

Oyster Heaven's team asked us to fully redesign their website to be cleaner and clearer, while building on the brand they had already established.

Oyster Heaven had a traditional design > development direction in mind, but we recommended Framer instead. Building in a traditional environment would have meant every future update required external help. Framer allowed the project to move significantly faster by combining design and development in one go, and, more importantly, left the Oyster Heaven's team fully prepared to tackle any changes they'd like to make autonomously after we provided some guidance on how to use the tool.

Oyster Heaven work is so rich, they had a lot to say: about the technology, the science, the impact, the process. Our job was to help them convey more while saying less. We restructured layouts, shortened copy and rebuilt sections page by page, always asking what a visitor needed to understand right now rather than everything they could possibly know at any time. This greatly improved readibility and ensured the design was tending to the users needs.

Every page was designed with a clear next step. We introduced consistent CTAs throughout the site, built intentional internal linking across pages, and structured the information so visitors always knew what Oyster Heaven does and what they could do about it. A well-connected website is easier to navigate and works harder for SEO.

Oyster Heaven now has a cohesive, modern website across all pages that reflect the organization they've become. The mission lands quickly, the adoption flow is clear, and the team can manage it entirely on their own, supported by a comprehensive handover document in Google Docs and video walkthroughs made specifically for them, so no one is ever left guessing.