Skip to content

Our Songlines

Indigenous culture accessible to anyone

  • E-commerce
  • Website
  • Backoffice
  • API Integration
  • Design System
Our Songlines homepage hero, "Indigenous culture accessible to anyone", with a portrait of a person in traditional face paint

Our Songlines makes Indigenous Australian history, current events, and culture accessible to anyone in a supportive safe environment.

View live website

Services
Backoffice
Back-end Development
Copywriting
Front-end Development
Project Management
UX/UI Design
Year
2020-2021
Technologies
Figma
Nuxt.js built in Vue.js
Ruby on rails
Wordpress
5.0See full review

“Concealed delivers on time, responds well to our needs and has excellent project management.”

Kayla CartledgeKayla Cartledge, FounderOur Songlines

Challenge

Overview

Our collaboration with Our Songlines began as a redesign and implementation of their interactive map. However, it naturally evolved into a full upgrade of their website and blog, aimed at delivering a modern, refreshed look while preserving the heart and essence of the project.

Components

Elements built to showcase culture

The components of the Our Songlines project were crafted with consistency, accessibility and cultural respect in mind. From buttons to navigation elements, every detail was built to make it easy for users to explore the history of Indigenous Australians.

Our Songlines interface components: filters, buttons, checkout steps, an order summary, product and story cards
Our Songlines components on mobile: filters, buttons, checkout steps, an order summary and a product card

Tech stack

Tech systems that support a mission

The client already had a WordPress blog — where she managed the news — and an MVP for the map that was built with Ruby on Rails. We decided to maintain the data sources that were in use so we adapted the WordPress builtin API (and extended it with more data) and converted all Ruby on Rails logic into an API as well. Lastly, we connected both to the frontend powered by Nuxt.js.

Every tool and framework was chosen to create a smooth user experience while supporting the project’s mission.

Our Songlines tech stack: WordPress content feeding a Nuxt.js front end and a Rails back end with a map of points of interest

Desktop

A complete vision of Our Songlines

Once all design elements, components and rules were defined, we started bringing the new pages to life. Our team focused on highlighting clarity and accessibility, ensuring Our Songlines' mission was always at the forefront.

  • Our Songlines homepage hero, "Indigenous culture accessible to anyone"
  • Our Songlines booking form for workshops
  • Our Songlines services page with a filter by service
  • Our Songlines services: Mentoring, Private Workshops, Wayapa Wuurk and Online Workshops
  • Our Songlines "Our Stories" section with story cards
  • Our Songlines blog with article cards
  • Our Songlines store section with product cards
  • Our Songlines contact page with a contact form

Overall, we're truly impressed by their work quality and communication.

Kayla CartledgeKayla CartledgeFounder

Booking Service

Booking cultural experiences with ease

Our mission with the booking service was creating a dedicated space for users to truly engage with mindful activities that encourage cultural learning. For this, we focused on safety, creativity and accessibility.

Our Songlines booking form over the Wayapa Wuurk service page

blog

A richer space for truly important stories

What was once a single-page Blog gained life by having a new main page, a space for each post, recommended sections (like Most Popular), post categories and a search functionality that allows for a better user experience. The new Blog offers a smoother and more engaging experience for any reader.

Our Songlines blog list and the article "Knowing where to shop for Survival day"

SHOp

Celebrating indigenous products

The shop was designed to showcase the richness of Indigenous products while providing an intuitive purchasing flow. Every detail was thought to make it easy for users to browse and support the products.

  • Our Songlines store page with product filters
  • Our Songlines product page for "Survival Day Raffle Tickets"
  • Product reviews panel on the Our Songlines product page
  • Product image gallery on the Our Songlines product page
  • Our Songlines checkout, personal information and shipping address step
  • Our Songlines checkout, payment information step
  • Our Songlines shopping cart with two products
  • Our Songlines order confirmation, "Successfully ordered!"

Mobile

Indigenous history present everywhere

To ensure users could explore Our Songlines from everywhere and anywhere, our team designed and implemented all pages to be fully responsive.

Several Our Songlines mobile screens side by side, including services, booking, products and a 404 page
Our Songlines mobile homepage hero with a video introducing the project

Let's build something extraordinary together.

We can help you turn your vision into digital experiences that evolve with your business just like we did with OurSonglines.

Start a Project
  • Helio Render website homepage showing tagline "The Next Era of Cloud Rendering is Here", a "Render Faster for Less" button, and client logos.
  • Three smartphones showing the XPress Leads app: contacts, announcements, and detailed contact info on a blue-green background.
  • Gleam website homepage showcasing app integration options and examples of giveaways.
  • Helio Cloud website homepage with "The sun above the clouds" as central text. It has two buttons labeled "How it works" and "Our mission" and logos of supporting investors.
  • Evolution Academy app showing poker psychology courses, sign-in page, and strategy and analysis sections.
  • Leitmotiv website homepage with text urging digital policy leadership for a sustainable digital future. It also includes a 'Become a "Leader" button.
  • SimMarket desktop app dashboard showing -25% discount on flight sim products, cart with three items (€70.39), and checkout options.
  • SeaForester homepage with stylized seaweed illustration, central text “Restoring The Forgotten Forests In Our Ocean," and solution buttons.
  • Three YouShip mobile app screens regarding the onboarding process. With simple illustrations, they show order placement, delivery handoff, and order prep in a clean design.
  • OurSonglines website with vibrant imagery of Indigenous culture, masked figure, textiles, workshops, and store section in an inviting tone.