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simMarket

Flight simulation and more!

  • Website
  • E-commerce
  • UX/UI Design
  • Design System
simMarket website homepage with a promotion, product of the day, new products and best sellers

As a leading online platform dedicated to flight simulation, simMarket's website serves as the central hub for discovering, purchasing and managing a vast range of add-ons and tools to enhance the simulation experience.


Services
Backoffice
Copywriting
Design System
Front-end Development
Project Management
UX/UI Design
Year
2020-Present
Technologies
Figma
Javascript
PHP
Twig

“We are a very international team in a company based in Germany. We hired Concealed to re-create our web shop in an app and were pleasantly surprised, not only by the result, but also by the flexibility, sympathy and enthusiasm shown during the development period.”

Miguel BlaufuksMiguel Blaufuks, Founder & CEO

Challenge

Overview

The last step in our partnership with simMarket, following our work in their Desktop App and Vendor's Platform, was to redesign their shop, a central hub of the simulation experience.

simMarket website before the redesign, with the account menu open over the homepage
simMarket website homepage after the redesign

Design System

A custom design system present in all interfaces

Using the custom design system we built for simMarket's desktop app, we maintained consistent interfaces across the company's products.

simMarket website design system components: product cards, forms, dialogs, a cart and buttons
simMarket website components: a product card, a download list, a review form and buttons

Homepage

A dynamic gateway to flight simulation

Our first step while working on simMarket's website was to redesign the main gateway of the shop: the homepage. From featured products and promotions to latest releases, we designed this page to immediately engage users.

We liked their tight workflow and the sensibility to understand our side and our business. We were so very pleased that we decided to contract Concealed to do another project for us.

Miguel BlaufuksMiguel BlaufuksFounder & CEO

Search

Powerful search that gives results faster

With simMarket's thousand of available products in mind, we understood that finding the right add-on quickly was essential: our team built a powerful search system, optimized to deliver fast and accurate results to the platform's users.

Download App

An experience that doesn't stop here

Throughout the website, there are multiple hints that indicate the availability of the simMarket app. simMarket incentivizes users to download the app for a faster and more convenient way to manage their flight simulation products.

simMarket website prompts to install the desktop app, on the homepage and the reviews page
simMarket website prompts to install the desktop app, on mobile-width pages

Checkout

A smooth purchasing path

We crafted the checkout flow to be divided into three simple steps: 1. Add product to cart; 2. Enter billing address and payment information; 3. Add discount (optional). With this simple flow we made the checkout as quick and effortless as possible for all users.

simMarket website checkout flow: product page, checkout and order summary
simMarket website checkout with billing address, payment methods and order summary

Other Screens

A seamless journey through all platforms

Every page of the simMarket shop follows the same design principles and visual language established across the simMarket ecosystem. By ensuring this consistency, we created a unified experience where the brand is instantly recognizable and usability thrives.

  • simMarket website homepage with the account menu open
  • simMarket website product page for a 5€ voucher
  • simMarket website account reactivation form
  • simMarket website wishlist
  • simMarket website purchase history
  • simMarket website 404 page, "Oooops. Out of fuel to fly!"
  • simMarket website newsletter archive with a subscription confirmation
  • simMarket website customer support page

Let's build something extraordinary together.

We can help you turn your vision into digital experiences that evolve with your business just like we did with simMarket.

Start a Project
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